FOR TECHNICAL FOUNDERS

I don't teach you to sell

I help you build systems that create opportunities consistently—so you can grow with integrity without becoming someone you're not.

MY STORY

I've been where you are

I started my career at IBM in 1968. For nearly a decade, I learned how enterprise sales really works—the systems, the processes, the discipline. I made the 100% Club every year. Four Gold Circles. Twice an Eagle (top 20% of the sales force).

Then I went out on my own. I built two companies from scratch and sold them both. I learned what it means to be on the other side—the founder who has to generate opportunities while also delivering the work.

And then cancer hit. A ten-year battle that forced me to rebuild everything. When you've had to start over from nothing, you learn what really matters.

Today, I combine Fortune 100 sales methodology with small business pragmatism—and a deep empathy for founders who'd rather build than pitch. I've lived both worlds. I understand both struggles.

MY PHILOSOPHY

FOUR PRINCIPLES THAT GUIDE EVERYTHING I DO

These aren't just ideas—they're the foundation of every engagement.

Systems Over Personality

The founders who win aren't the most charismatic. They're the ones with repeatable processes that work whether they're "feeling it" or not. I build systems that create opportunities consistently.

Authenticity First

You shouldn't have to become someone you're not to grow your business. The best approach is one that works with your personality, not against it. Your expertise is your magnet.

Predictability over Hope

Your revenue shouldn't depend on luck. With the right systems in place, you can forecast your pipeline and plan for growth. That's the goal: making opportunity creation predictable.

Relationships, Not Transactions

Real business development isn't about "closing" anyone. It's about starting genuine conversations with people who have real problems you can solve. Trust is the foundation.

THE DIFFERENCE

This isn't Traditional Sales Training

Aspect

Traditional Sales Training

My Approach

Core Focus

Closing techniques & objection handling

Building systems that create opportunities

Personality Required

Extroverted, aggressive, "always be closing"

Works with any personality type

Primary Method

Cold calling, high-pressure tactics

Strategic positioning & warm outreach

Mindset

"Convince them to buy"

"Attract the right people"

Sustainability

Requires constant effort & energy

Systems run even when you're busy

How it Feels

Pushy, inauthentic, exhausting

Natural, genuine, sustainable

WHY ME

The Experience Behind the Approach

Decades of doing this - not just teaching it.

40+

Years in business development

2

Companies Built and Sold

100s

Founders Helped

9

Years at IBM (100% Club)

FIT CHECK

Is This Right For You?

I'm selective about who I work with—not because I'm exclusive, but because I want to make sure I can actually help.

We're a Great Fit If You...

  • Are a technical founder or expert starting/growing a business

  • Have real expertise but struggle to consistently find new clients

  • Want systems that work with your personality, not against it

  • Value authenticity and long-term relationships over quick wins

  • Are willing to invest time in building proper foundations

  • Want to understand why things work, not just follow scripts

We're Probably Not a Fit If You...

  • Want overnight results without building real systems

  • Are looking for manipulative tactics or "hacks"

  • Don't have a real service or product that delivers value

  • Aren't willing to do any outreach—even authentic outreach

  • Want someone to do all the work for you

  • Are focused only on volume, not quality of clients

Want to See How This Works in Practice?

The next step is understanding the actual process—the three-step system I use to help technical founders build predictable pipelines.

Quick Links

Home

About

Services

Press

Book a Consultation

Contact Us

Tom Heinmiller

155 S. High Street, Dublin Ohio 43017

(614) 961-0088

Legal

Privacy Policy

Terms & Conditions

Connect

©Tom Heinmiller

All Rights Reserved